Identity Design

A collection of brand development projects from 2017-2022

  • Identity design and brand voice development for a beauty supplement brand.

  • Worked closely with owner to bring out the “overindulgance” in the word ‘mukbang’, which means to devour. Created the identity, and furthered the brand to prep for their launch.

  • Identity development and packaging design for a natural perfumery. Scents are created using pure absolutes, which extends to the minimalist design.

  • Identity design and packaging for a children’s clothing capsule collection.

  • Identity development for a Japanese steakhouse located in Sierra Madre, CA.

  • Designed gondola layouts for MOB Beauty’s updated branding. In-store at Credo Beauty.

  • Identity and packaging design for a speciality sauce, created by a Master Chef duo.

  • Created an identity and brand voice for a culturally grounded community, built on the principles of Fengshui.

  • Identity design and social media strategy for a sports agency. Go ‘Stros.

  • Packaging design solutions for customer-facing products in Costco.

  • Branding and packaging design for a premium, holistic, supplement company.

  • Retail packaging solutions for a fine foods company.